The Backyard Philanthropist

December 18, 2009

Buy a button, Pinc gives…

For every donate button bought from today, December 18th until midnight, December 31st, Pinc will donate every dollar to Canuck Place Children’s Hospice.

Why Canuck Place Children’s Hospice, watch my Profile Series on The Life On Purpose Network to discover why this pediatric children’s hospice is close to my heart…literally.

Grey Button

PincGiving creates online opportunities for charities and non profits to increase revenue from donors with a Donate Now button.

A Donate Now button leverages your website and allows you to build upon your fundraising initiatives and accept online donations from a credit card and PincGiving’s unique charity gift card. Our easy set up Donate Now button is PCI compliant and SSL certified and links to a donation form that you customized to look and feel like your website.

How Does It Work?

Donors can make one time donations or set up reoccurring giving by month or year. In addition, donors have the option to cover the credit card processing fees on your behalf in addition to your donation. We give the donors the choice how to give. 98% of our donors incur the transactional fees on behalf of their chosen organization, ensuring 100% of the donation goes directly to the charity of their choice.

Low set up fee, no monthly fee*, no reporting fee, no conversion costs, no hidden costs. You have full access through our giving gateway to your donation reports 24/7, printable and exportable.

With 14 default currencies to choose from, your organization’s donor reach has no borders.

Purchase your Donate Now button for only $49.99 through our Giving Gateway below and start receiving online donations today.

Choose from one of five Donate Now button’s

Green Square Button Orange angel button Round Green Button

November 17, 2009

Myspace, give me a call!

Filed under: Uncategorized — Tags: , , , , , — Beverley Claire Pomeroy @ 12:00 pm

There has been a lot of online dialogue about Causes leaving Myspace this past week and it is definitely creating a reactionary response for many in the world of social media and fundraising.  Marshall Kirkpatrick wrote a great blog last week on ReadWriteWeb clearly sharing opinions from social media mavens Amy Sample Ward and Beth Kanter.

From my perspective, a creator of online fundraising platforms and as an aggegator of those platforms through applications on Ning, etc, it is apparent there is a thin line between creating a tool for good while also making decisions based on market activity and sustainability.  If I had my SocialGiving application on Facebook, would I necessarily need to have it on other social networks?

Maybe not but the point is that as a social entrepreneur and as an individual advocating the power of giving, of being actionable in your community, I believe everyone deserves the opportunity to access tools for their cause regardless of where their network lie, or who they are, how much money their ‘demographic’ is deemed to have burning in their pockets?

As Marshall noted, I agree when Beth Kanter says that Causes is like a one-night stand. “Where’s the opportunity to cultivate and get to know those joiners and move them up the ladder to donation?” she asks, “Where’s the relationship building?” How can you argue that?

I believe the whole premise of social media, online fundraising, online advocacy is about bringing opportunity…be it tools, information sharing, creating community.  We look to Netsquared to provide both community and resources.  We look towards Care2 for advocacy. We look towards these organizations for a reason.  People look towards Causes to create awareness about their ’cause’ and as a tool to raise money within their community.  It’s a shame that will now only be available to Facebook users and it’s a shame to learn that as ReadWriteWeb noted “Only a tiny fraction of the 179,000 nonprofits that have turned to Causes as an inexpensive and green way to seek donations have brought in even $1,000, according to data available on the Causes developers’ site. The application allows Facebook users to list themselves as supporters of a cause on their profile pages. But fewer than 1 percent of those who have joined a cause have actually donated money through that application.”

As we sit hear and listen to all the banter going back and forth, the blogs, the conversation…I can’t help but put my business hat on and for all the networks and organizations that Causes is choosing to abandon, HELLO! Pincgiving will gratefully pick up the pieces and that not only falls into our mandate of providing online fundraising tools but makes good business sense!! :)

Myspace…give me a call!!

October 13, 2009

Online Fundraising Bootcamp for the Beginner

Filed under: Uncategorized — Tags: , , , , , , — Beverley Claire Pomeroy @ 3:01 pm

It’s that time of year when everyone is thinking about year end appeals and donors have that fuzzy sense of giving in their hearts.  We get a lot of calls from the nonprofit community on why to start online fundraising or how to start.  The task can be daunting and we are here to help guide you through that process using our own online fundraising solutions and to introduce you to other effective resources to leverage your offline / online cultivation.

Sit back, this won’t be painful.  This is an excerpt taken from my new radio show The Backyard Philanthropist that airs every Saturday at 3pm on Talk1410 where I put my co-host, Dave Brindle through Pincgiving’s Fundraising Bootcamp.

Who is giving online?

-    Baby Boomers – (1946-1962) account for 52% of online giving
-    Generation X – (1963-1980) account for 30% of online giving
-    Silent Generation – (1901-1945) account for less than 15% of online giving

Why give online?

-    Easier than writing a cheque
-    Faster way to provide support (especially things like disaster relief)
-    It can be anonymous
-    They like recurring donations

Develop a strategy.  What is the main goal?

-    Expand Online Giving Opportunities
-    Grow database of emails and contacts

How are you going to accomplish this?

-    Optimize website and donation page
-    Monitor your online reputation (what are others saying about your organization?)
-    Increase your visibility online (internet marketing and SEO)
-    Use email marketing to build relationships and drive traffic back to your website
-    Analyze and measure – revise tactics – and optimize strategies.

The Donor Experience

-    Make sure your online donate now button can be found with two seconds from each page on your website.
-    Be sure your donation page is informative and tells donors what the funds will be used for, and why it is important.

Turn offs for donors – some stats:

-    2 in 10 people cannot find where to donate
-    4 in 10 people don’t donate because of poor design, cluttered pages, and unintuitive layout
-    4 in 10 people cannot find the information they need or find the website content unclear

How to optimize your Donation Page (the basics)

-    Ensure your donation page matches your website (donors do not like to be redirected)
-    Offer both one time and recurring donation options
-    Offer anonymous donations
-    Offer tributes or memorial gifts
-    Offer supporter designation for specific programs

How to build relationships with your donors or subscribers

-    E-Mail Communications (targeted to interests, donor level, etc.)
o    Using an Email Service Provider will allow you to track statistics, click through rates, opens, opt-outs etc.
-    Thank Donors
-    Follow up with donors after the fact to let them know how their donation was used, and how it was helpful.
-    Ask your donors how they would like to receive communications, how often, and about what topics.

Other Online Fundraising Resources

Social Networking Sites  (Facebook and Ning)
Blog
Peer-to-Peer Fundraising  (PincGiving and SocialGiving)
Life On Purpose Network

Here are a few additional Tips

1.    Create a strategy and implement Tactics
2.    Incorporate Relevant content (keeping your donor’s preferences in mind)
3.    Make sure your donors can find your donate now button within 2 second of being on any page of your website.
4.    Ensure your donation form is clear, easy to use, informative and matches your website
5.    Make sure your website shows up in search engines
6.    Make sure to put your website on every bit of marketing material – both online and print.
7.    Track your E-Communications and try different approaches to see what works
8.    Use Online Video and imagery to tell a story online

September 29, 2009

‘Principles of Communication’ for Online Donor Cultivation

I recently had the opportunity to spend a few days at Hollyhock for the Web of Change conference on Cortes Island.  It was a hot bed of ideas, passions, technology and change agents all with one purpose…effecting change in our communities. Gibran Rivera was enigmatic and managed to get a room full of techies to engage intimately with our heart centered self.  Ok, short of the giggling in the eye stare method…he did well.

One particular session was called ‘Fundraising Beyond ATM’ and facilitated by Alia McKee from Sea Change Strategies.  Alia’s case study was through one of her clients, Conservation International, check out their website and initiatives, amazing amazing organization using online strategies effectively and learning as they go.  As an online fundraising platform and advocating the use of internet technologies/strategies to cultivate and attain donors, I, of course, had to attend.

Quite often at Pinc, we stress the importance of not relying merely on a ‘donate button‘ to get online donations.  It is about communicating with your donors, engaging with those who come to your website and really creating relationships beyond their signature on a cheque or getting their credit card info.  Alia shared nine great principles of communication about ‘cultivating’ relationships with your online donors through online outreach.  Below are the nine principles…

  1. Highly personalize / donor controlled
  2. Treat donors as serious program partners
  3. Give donors VIP pass into organization’s work
  4. Maintain a disciplined narrative arc with ‘complete’ story lines.
  5. Plan a high ration of cultivation to appeals. versus appeals to cultivation.
  6. Provide multiple opportunities for two way communication
  7. Give donors things they value to encourage word of mouth
  8. Use video
  9. Develop ‘quasi-directed’ giving program

Thank you, Alia…great sessions and incredibly informative.

September 10, 2009

PincGiving Unveils SocialGiving on Ning, the Social Platform for Interests and Passions Online

Filed under: Uncategorized — Tags: , , , , , , — Beverley Claire Pomeroy @ 7:07 am

With SocialGiving, Ning Apps Empower Ning Networks with Even More Flexibility and Customization to Support Interests and Passions Online

Vancouver BC- September 10th, 2009- PincGiving announced today it is launching SocialGiving on Ning, the social platform for interests and passions online. By joining forces with Ning, SocialGiving is now available to more than 1.5 million Ning Networks and 33 million Ning Network members. Ning Network Creators now have even greater choice over the features and applications they can add to Ning Networks to create the perfect social experience for a given topic, interest or passion. Today, Ning Apps are available for e-commerce, information, education, causes and entertainment. To see SocialGiving, please visit the Ning Apps Directory: http://about.ning.com/ningapps

SocialGiving is a featured Ning App that allows for peer-to-peer fundraising initiatives for Ning Network Creators. Ning Apps extend the Ning Platform by providing more than 90 new diverse and rich applications like Social Giving for Ning Network Creators. With Ning Apps, a Ning Network Creator can now add SocialGiving to expand the functionality of their Ning Network and increase engagement by their members.

“SocialGiving puts the power of giving on Ning Networks; it allows Ning Network Creators to leverage their online cause driven campaigns while Ning Platform participation propels PincGiving to be a global facilitator for online giving,” said Beverley Pomeroy, founder and CEO of PincGiving. “We will continue to build out the app to leverage new and innovative online fundraising methods, and adapt new and existing PincGiving technologies into the app for greater function and bonus features.”

SocialGiving also facilitates multi-currency donations and access to PincGiving’s full donor reporting.

The Ning Platform provides a new way for SocialGiving to reach more people, faster. Rather than being added by individual members, when a Ning Network Creator adds SocialGiving to their Ning Network, by default it’s available to all members automatically, regardless of whether a Ning Network has 100, 1,000 or 1 million members.

“Ning is committed to being the social platform for the world’s interests and passions,” said Jay Parikh, senior vice president of product engineering. “SocialGiving is a great example of the innovative and creative set of diverse features Ning Apps offer the more than 33 million members of Ning Networks today.”

PincGiving believes in the power of giving, and has created an online donation platform that is growing exponentially into a globally recognized and respected technology platform.  PincGiving offers online fundraising solutions and consultancy to non-profits and corporations seeking to make a difference in their own communities and abroad.  PincGiving makes it easy to donate online to over a million charities worldwide!

August 3, 2009

Service – It’s Personal

Exactly nine years ago today, I walked through the doors of a hospital a young mother of two, and left in the back of an ambulance the mother of three; suddenly aged by fear, knowledge, passion and purpose.  Nine years ago today, my beautiful daughter, Sophia, was born.

Service, it’s personal.  For those of us who have chosen a life of service, it is in most, by choice.  You choose to become a police officer to ’serve and protect’.  You choose to go into healthcare to ’serve’ your community, you choose to become a teacher to serve youth and you choose to go into politics (yes I said politics) to serve your state, or province, or country.

However, there are some of us who yes, have chosen to serve…yet, it is also propelled from a place deep within.  I began my career serving my community through healthcare.  I serve hundreds of patients a week, getting to know dozens on a personal level and wanting to ensure that the little bit I could do would matter; would or could make a difference. I was serving my community…

After Sophia was born, and after our life became all about supporting this wee little fragile girl…I found a different longing inside of me.  A pull to ‘be’ the difference, a deep desire to impact my community and ultimately the world.   Now I don’t want to sound like the Joker and want to take over Gothem City BUT there is something; an energy, a passion, felt deep in my core to ‘be’ the difference in our world, in our communities and to have an impact on our every day.

I know some of you reading this will completely understand what I am trying to say, trying to convene in words.  I am not sure it can be articulated effectively through words, it is an energy ‘felt’ and it is something you ‘do’.

To serve is personal. Terry Fox suffered from cancer and chose to have an impact and bring awareness of the disease by running with a prosthetic leg across Canada.  Rick Hanson, a parapalegic, created the Man in Motion Tour, wheeling around the world to raise awareness of people with disabilities. Gilda’s Club was co-founder by Gene Wilder, when his wife, Gilda Radner, died from cancer and now has Gilda’s Club’s around the world establishing free cancer support in those communities.  Recently, I got introduced to Leeza Gibbon’s new passions Leeza’s Place. An organization that helps educate and support caregivers and their loved ones, Leeza created this from her own experience with her Mom, with alzheimer’s.

You can’t help but read all their stories, follow their blogs, feel their passion for the cause that has impacted them personally.  And know, for them to choose to serve…is personal.

Pincgiving was created as a living legacy to Sophia; it IS personal.  This little girl over the past nine years has endured more than I care to imagine, more than I probably even know or want to know, as her mother.  I am unable to take on her pain, I am unable to stop the progression of her disease.

Sophia in nine years, has lost her eyesight in one eye, has had organs removed, others repaired; has more surgery scars than I care to see, seizes with the blink of an eye, literally, and daily her disease changes…we watch, we wait, we nurture, we support, we hold her in the dark of night, and laugh with her in the light of day.

To serve, it’s personal…Pinc Productions is here to serve, to serve all of those who have their own reasons, their own sense of purpose, and their own passion for wanting to ‘be’ the difference.  For those who which to use social media and social networking and raise awareness and fundraise online.  For those who want to take on Gotham, and shine their light up into the skies of their communities and be a safe beckon for people in need, whatever that need may be.

Happy birthday to my wonderful little angel…to a young girl who amazes me with each breathe she still continues to inhale, and who breathes life into my heart each and every day.  Happy Birthday, Sophia, you ARE the change…

My angel

My angel

June 23, 2009

Cause Related Video

Filed under: Tech Sector — Tags: , , , , — Beverley Claire Pomeroy @ 12:18 pm

We are all learning that online video is fast becoming a popular communication tool for cause related videoAll for Good has partnered with Youtube creating a project called Video Volunteers.

Basically, Youtube Video Volunteers helps you find nonprofit organizations that need help creating videos for their cause.  The concept is great, pooling resources to aid in cause related work.  This past spring, Youtube surpassed the 100 million viewers mark and is thee platform for video distribution.

So what does this mean for cause related video and the new advocacy of Video Volunteers?

Video production is an art; from concept to story board, to videography and especially editing.  Here at Pinc, we have our own in house production team and it has developed over time as we came to realize the strengths in all those core competencies.  Can Video Volunteers provide the same full service resources? I believe they can on a level that works for nonprofits and provides an opportunity for those organizations to get their cause initiatives out there through social media.  If the story is compelling enough, if the editing is crisp, creative and if their video is engaging they will to get views, creating new stewardship in the form of social networking through social media.

Now let’s kick it up a notch.

We just alpha launched the Life On Purpose Network that not only acts as a distribution platform for cause related video, but also connects viewers to the organizations directly within our media player.  Our viewers specifically come to Life On Purpose Network to not only be entertained but be inspired and get engaged in meaningful content that speaks to their heart, and their purpose. Our built in ‘donate now’ capability allows viewers to donate in the moment to causes that resonate within them.

One thing that became apparent when building Life On Purpose Network was to also appreciate independent producers and musicians; connecting viewers to them directly within each cause related video.  Independent producers and musicians do a lot in their own communities for causes and we felt it was important to acknowledge their pro bono work and give them a platform to connect directly.

Through collaboration you can get your cause related videos out there; use Video Volunteers and leverage the resources through All for Good, then contact Life On Purpose Network and create an additional distribution platform for your cause related video.  Our innovative media player also syndicates to Youtube through our Youtube channel.  Cause Syndication using online video is just another means for you to engage individuals and convert them to stewards for your organizations.

How to get involved:

  • Nonprofits Organizations and Charities – Share your story, submit stories or have one produced
  • Producers or Videographers – Submit content for broadcast
  • Musical Artists – Submit music for video soundtracks

Life On Purpose Network

November 20, 2008

November 10, 2008

Convert online shoppers into online donors; how to abate the impact of the Financial crisis

Filed under: Pinc Tips — Tags: , , , , , — Beverley Claire Pomeroy @ 11:53 am

Everywhere you look, you will find headlines and articles about the recent Financial Crisis.  The latest is an article titled ‘Financial crisis creating perfect storm for charity organizations’ on cbcnews.ca. (http://www.cbc.ca/canada/story/2008/11/10/charitable-donations.html?ref=rss

The article indicates that charities across both Canada and the United States are feeling the pressure of increased need for services along with decreased donations. 

So how do we still engage our donors with the economic downfall of our communities? Especially as we walk into the ‘big give’ season where many charitable organizations traditionally gain a substantial portion of their annual dollars?

Maintaining best practices for organizations and continuing donor / member campaigns is really important.  If you typically run a successful Christmas campaign, still run it.  You may find you have less donors, however, according to Stats Canada’s 2007 report on charitable donations, despite overall donors dropping by 0.9%, the average donation remained the same.  Although, past statistics show that the average donation has increased each year, 8.3% from 2006 to 2007.

Consumer spending this holiday season, according to the RCC (Retail Council of Canada), even with the economic downturn, still predicts a ‘year over year increase of one to three percent nationally’.

Taking the charitable big give season, and running it next to consumer statistics for holiday spending, makes for an interesting scenario and actually creates a solution.

Use an online shopping cart to sell products and merchandise.  You can either sell your own organization’s product and merchandise or partner with an existing online platform that specifically benefits charitable organizations.  Some organizations that offer this are:

Alonovo (http://www.alonovo.com/)

A Good Cause (www.agoodcause.com)

Changing the Present (http://www.ChangingthePresent.org/)

Dreambank (http://www.DreamBank.org/)

Unicef Canada is actually a great example. Go to www.shopunicef.ca to see how they have integrated giving with online shopping creating an amazing process for those who wish to give the gift of giving.

We are hearing so much about the devastating impact the global financial crisis is having on our charitable organizations, and it is having an impact.  However, there are innovative ways to leverage consumer spending and benefit from a term I heard on Oprah and Friends on Satellite radio this past Friday…’consumer orgy’.

Even with the current situation, we, globally, will continue our consumer orgy this holiday season.  It is unfortunately the nature of our society, and statistics show that the month of December is when our annual ‘consumer orgy’ will be at its prime.

So let’s continue our push for holiday campaigns; put a call to action to donate, register or purchase online in every communication you have with your existing and potential donors/members.

Leverage your internal products and talk to others to see if you can combine resources in order to convert online shoppers into online donors or get your organization registered with one of the above social platforms.

November 1, 2008

Integrating Online Donations with Traditional Fundraising

Filed under: Pinc Tips — Tags: , , — Beverley Claire Pomeroy @ 8:10 am


Integrating Online Donations with Traditional Fundraising

 

 

Integrating the ability to donate online with other means of fundraising, communications and social media will help you blend your strategies with more traditional methods of raising charity dollars. 

1. Add new content to your website. Static sites become old quickly – by adding new information and SEO key words you will increase hits, show up higher on search engine result pages, and attract new donors.

2. A “call to action” should be integrated with your web content to create a feeling of urgency, trust and success. Donors are much more inclined to give to a successful venture as opposed to a needy one. Instead of telling donors how many people will go hungry unless they donate now, try telling them how many people you have already helped, and how many more will benefit from their contribution today.

3. Advise your current donors and members that you can accept online donations. All communication should include a message to visit you online. 

4. User Generated Content. By adding a blog and becoming an expert in your field, you give your users a chance to engage with you and participate in conversations. Spread the word about your organization through comments and viral technology.

5. Offer your donors options. If a particular donor is feeling the crunch this year, offer a solution. Instead of giving a large one time donation, ease their hesitation through a monthly giving option offered online. Find out what they are comfortable donating each month and help them get set up. Often you will find that it works out to be a larger amount spread evenly throughout the year than that one lump sum would have been.

 

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