MEDIA ADVISORY
New online media platform drives viewers to cause driven video
VANCOUVER, March 10, 2010- Pinc Productions unveils the Life On Purpose Network- a one-of-a-kind online philanthropic media platform at SXSW in Austin, Texas today.
The Life On Purpose™ Network (www.LifeOnPurposeNetwork.com), also known as LOPN, is a NEW online television network dedicated to broadcasting the inspiring stories of people making a difference. The purpose of this specialty Network is to connect viewers with meaningful causes and facilitate charitable giving through its integrated donation software provided by PincGiving. The Life On Purpose™ Network enables individuals, organizations and specific fundraising initiatives to showcase their purpose-driven work locally and globally.
Originally created to showcase cause driven video acquired by its parent company Pinc Productions, the Life On Purpose Network has gained momentum filling the immediate gap in this kind of online media. The Network’s built-in “donate to this cause” application connects viewers with meaningful causes and helps support the work of non-profit organizations and charities making a difference.
With a variety of content from IFAW (International Fund of Animal Welfare) to a candid interview with Victor Chan from the Dalai Lama Centre- www.lifeonpurposenetwork.com will revolutionize the way people use online video technology to connect with the causes they support, and how we communicate and connect to each other. All videos uploaded to LOPN also automatically syndicate with YouTube.
“We know that online fundraising can be incredibly daunting to organizations that have little or no exposure to online social networking or social media,” says Beverley Pomeroy, founder of Pinc Productions and the Life On Purpose Network. “And with technology changing at the speed of light, for organizations that are already struggling with resources, Pinc/LOPN provides the perfect solution that has reach to a target audience.”
Video content, as well as all collaborative materials showcased on LOPN, are vetted and screened in-house before they can be uploaded onto the network. For more about LOPN and how to upload cause driven content today, visit www.lifeonpurposenetwork.com.
Beverley Pomeroy is speaking on Saturday, March 13th at 2pm on a panel called “Real to Real: How good film does good” with fellow cause film advocates Aaron Bramley and Rich Vazquez, from Lights Camera Help and Ramya Raghaven from Youtube.
Follow @beverleypomeroy throughout her SXSW experience…
Beverley Pomeroy is available for interviews and can be contacted through:
Chantale Fontaine
1-888-683-7462
