Social Media for Social Change
Apr 29, 2010
May 6
May 13
May 27
Presented by: Jordan Behan, Hollyhock, Kris Krug, Beverly Pomeroy
Produced in partnership with Octopus Strategies
Develop a solid plan for taking the essentials of social media into your organization; from vision, to strategy and tactics, to measuring your success. This is a four-part training series taking place in Vancouver April 29, May 6, May 13, May 27. 1:30pm – 5:30pm.
April 29 with Kris Krug
Social Media Primer: Learn the Basics of Social Media Tools & Approaches
Wondering what, exactly, a ‘Yelp’ is? Curious whether Facebook, LinkedIn or Twitter can help you move your mission forward? Join Kris Krug for an enlightening and entertaining look into the changing landscape of social media tools, techniques and practices. You’ll leave with a clear understanding of all the opportunities social media presents, and insights into how to take advantage of this burgeoning medium.
Kris Krug is a fashion, music, and portraits photographer, technologist and author. He is perhaps best known as a web strategist new media teacher and consultant based in Vancouver, BC, Canada. www.kriskrug.com
  May 6 with Rob CottinghamDeveloping a Social Media Plan
The diversity of social media tools can be daunting, but like any other medium, a sound plan can help you turn social media to your organization’s advantage. Rob Cottingham will guide attendees to develop a strategic framework for using social media, pointing out practices and approaches that integrate this important collection of tools and techniques with traditional outreach and engagement plans.
Rob Cottingham is the co-founder and a principal of Social Signal, as well as a speaker, cartoonist and comic. A digital pioneer, he has helped leaders and organizations connect with audiences – online and via traditional media – for more than 20 years. Rob created one of the first youth-centered anti-tobacco web sites, Canada’s first national party leadership campaign site and the first-ever online political game. His projects have ranged from the Confeederation.ca election blog aggregator to Vancity’s Webby-nominated ChangeEverything.ca.
Acknowledged as Canada’s leading progressive speechwriter, he is a frequent speaker and workshop leader on social media, for audiences that range from the Canadian Marketing Association to NetSquared. A standup comic, Rob also draws the popular Noise to Signal webcomic, appearing on such sites as ReadWriteWeb and the Huffington Post. www.socialsignal.com
May 13 with Jordan Behan
Using Social Media to Drive Outreach & Engagement
The power of social media lies as much in the capacity of crowds as it does in the technology. And enduring, effective online communities have some predictable flow and structure, even among the chaos of the web. Jordan Behan will outline powerful practices to reach out to diverse audiences through social media, and to engage like-minded thinkers in your cause or mission:
Jordan Behan calls himself a “multimedia marketer.” After an education and 10-year career in media, working in newspaper and television, he discovered the web, and has not looked back. In 2004, he started his own social media marketing firm, Tell Ten Friends. He now specializes in marketing for web startups and online video, serving as Director of Marketing of Strutta and as an advisor to BootupLabs, a startup incubator in Vancouver. He has worked on campaigns for clients of all sizes, including non-profits ranging from the Wyoming Film Board to the United Nations Development Program. He uses his web marketing expertise each year as a part of several online fund-raising efforts and charity runs, including “Movember” and “Age of Conversation.” Ask him about them! www.jordanbehan.com
May 27 with Beverley Pomeroy
Measuring Success in Social Media
The social media landscape is constantly shifting and evolving. The right success measures consider the specific strengths of social media tools in the context of your organization’s goals and mission. Beverley Pomeroy will discuss specific metrics for many of the most prominent social media tools, helping attendees to understand how the tools fit into their overall outreach, engagement and awareness-raising strategies. She’ll also review the common challenge of convincing a Board of Directors to approve social media project funding, and how to present metrics to the Board during and after your campaign.
Beverley Claire Pomeroy is the creator of Pinc Productions Inc, known as PincGiving. Having founded PincGiving with the intention to facilitate online giving, Pinc continues to grow into a recognized social giving platform globally. Beverley’s journey into Not for Profit occurred when her youngest child was born with a life limiting illness and she suddenly found herself on the receiving end of philanthropy. After seven years, she decided to be a part of the solution and this is when the inception of Pinc began. Pinc is about harnessing purpose and passion and Beverley has brought both to the table believing ‘anything is possible’. Currently, Beverley sits on the board of Reach Youth and Child Development. She is also Business in Vancouver’s Top 40 Under Forty winner and a Stevie Award Finalist for Top Canadian Entrepreneur. www.pincgiving.com
Tuition: $395 CDN / $345 non-profit
Dates & Times: April 29, May 6, May 13, May 27. 1:30pm – 5:30pm Registration is required for this program series. Location: Hollyhock Room, Tides Renewal Centre. 163 W. Hastings St. Vancouver, BC. Note: Registration is required for this program. Register for one or more additional Vancouver / Victoria programs during the season and receive a 10% tuition discount on the additional program(s). Cancellations/Transfers: If you cancel your Vancouver program reservation one week or more prior to start date, a credit will be available to use on another Vancouver program, Hollyhock program or holiday this year or next year, minus a $50 processing fee. If you cancel your Vancouver program reservation less than one week prior to start date, the full balance will be forfeit. Credits are transferable to another person with your consent in writing.
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