The Backyard Philanthropist

March 10, 2010

What makes a good cause driven video? 10 questions to ask yourself

Filed under: Uncategorized — Tags: , , , , , , — Beverley Claire Pomeroy @ 10:24 am

As we are about to embark on our trek to SXSW in Austin, Texas for the next week, we thought we would give you a teaser of our panel discussion Reel to Real: How good film does good. One of the questions we get asked a lot is what makes a good cause driven video…be it for traditional film or new media.

We came up with ten questions you, as a film maker can ask yourself, or you…as a nonprofit, can ask your organization and those volunteering to capture your story on film.

Enjoy and we hope to see you at SXSW.

Life On Purpose™ Network – open call for cause-driven video submissions.

  1. Does my video benefit a cause (charity, NGO or campaign)?
  2. Does my video have a compelling story to tell? Stories help build-up evidence for why people should support your cause.
  3. Does my video use basic storytelling principles and structure (introduction, struggle/conflict, solution/resolution)?
  4. Is my video informational, credible and current?
  5. Does my video persuade the viewer to think, feel and care about the story being told?
  6. Does my story have a sense of place, time and urgency?
  7. Is there an emotional pull? Is the story inspirational? Do I find myself engaged or cheering someone on? Do I care about knowing what happens to the characters?
  8. Is the story transformative? Are the challenges or issues clear? Is the story believable and honest?
  9. Have I effectively used video storytelling techniques to create a video that is both captivating and captures the subject? When shooting and editing your video, consider how elements such as audio and various framing techniques can be used to enhance the story or send a message to the viewer.
  10. Does my video meet the Network’s technical requirements

1 Comment »

  1. [...] a good cause driven film? Well, I addressed that in a blog post the other week, so click here for ten questions to ask yourself regarding what makes a good cause driven [...]

    Pingback by Everything I wanted to say on my SXSW Film panel but couldn’t… « The Backyard Philanthropist — March 15, 2010 @ 7:30 am

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