At Pincgiving we get a lot of calls and questions about blogging for the nonprofit organization. As a blogger myself, I can appreciate the time it takes to write a blog never mind think of topics, be strategic, measure results.
Britt Bravo from Big Vision Consulting has written a really informative yet simple blog 8 Ways Nonprofits can Use Blogs.
- Share your experience
- Share breaking news within your field
- Share the story behind your brand
- Share your community’s opinions
- Share notes and photos from the field
- Share organizational news as it happens
- Use it as your website
A lot of the examples Britt uses she has affiliations with but there are many more examples of nonprofits using blogs as a key strategy and medium to cultivate relationships with followers and donors.
A blog is no different than a newsletter, an article published in a magazine or newspaper, an advertisement. I have talked a lot of syndication and a blog is another means to attain syndication for your cause, or initiative.
A blog is easy to set up, I am using Wordpress. Give it a go, try it out by writing a blog for your internal staff or volunteers to get your feet wet. Soon enough, you will be writing blogs just as effectively as you write internal memos and government petitions!!
